Native Hebridean
Food Branding & Packaging Design
The Scottish Salmon Company has developed its own 'native strain' of salmon broodstock. Only salmon that share this pure Scottish island lineage and which are born, reared and harvested on the Hebrides qualify as Native Hebridean. Lawrence Creative were tasked with creating a brand identity for this unique product.
Output : digital / print / branding / packaging
Brand
The brand takes its inspiration from the historic art of the Hebridean Islands, specifically the knot-work style seen throughout the islands history. A central graphic was developed which portrayed three salmon set within a background of waves, thus identifying both the product and the origin. This was then set within a roundel which contained the product name and also the Gaelic phrase ’Toradh nan Eilean’ meaning ‘Produce of the Isles’ adding to the products Scottish credentials. The colour scheme was chosen to reflect the aquamarine of the Hebridean seas and the soft white sands of the coastline.
Packaging
The packaging style was developed to provide good on-shelf presence and to set it apart from its competitors. A visual sense of the cold clear sea loch waters of the salmons environment is suggested by use of an abstract background which subtly suggest the play of light through the waters. The salmons origin is firmly established through the use of a map which highlights the Hebridean Islands. By using traditional typesetting techniques combined with the other elements the overall feel is that of an artisan product of value.
Point of sale and website
As part of the promotion and marketing of the brand suggestions for point of sale material and a product specific website were also produced for client consideration.
OUR LATEST WORK
The Scottish Parliament
Your Voice
The Scottish Parliament
Your Voice
Associated Seafoods
The Pride of Scotland
Associated Seafoods
The Pride of Scotland
Glasgow Life
Good Move
Glasgow Life
Good Move
The Scottish Salmon Company
Corporate Video
The Scottish Salmon Company
Corporate Video
CAPE | Motherwell Bridge
Cape Composites Brochure
CAPE | Motherwell Bridge
Cape Composites Brochure
Native Hebridean
Food Branding & Packaging Design
Native Hebridean
Food Branding & Packaging Design
Heads of Ayr Farm Park
Website and Leaflets
Heads of Ayr Farm Park
Website and Leaflets
Thermo Fisher
Middle East Campaign
Thermo Fisher
Middle East Campaign
Dickie & Moore
Jackton View
Dickie & Moore
Jackton View
Loch Fyne Oysters
Home Delivery brochure
Loch Fyne Oysters
Home Delivery brochure
Henry Schein Animal Health
Equipment Brochure
Henry Schein Animal Health
Equipment Brochure
The Scottish Parliament
Debating Chamber App
The Scottish Parliament
Debating Chamber App
The Scottish Parliament
Leaflets and Guides
The Scottish Parliament
Leaflets and Guides
The Scottish Salmon Company
In Scotland Campaign
The Scottish Salmon Company
In Scotland Campaign
Network Rail
Stakeholder Report
Network Rail
Stakeholder Report
Seafish
Seafood Week
Seafish
Seafood Week
The Scottish Salmon Company
Lochlander
The Scottish Salmon Company
Lochlander
Stag Bakeries
Ecommerce design and build
Stag Bakeries
Ecommerce design and build
Thermo Fisher
A 30 year journey of discovery
Thermo Fisher
A 30 year journey of discovery
J & J Denholm
Expo graphics and Brochure
J & J Denholm
Expo graphics and Brochure
Harris & Lewis Smoked Salmon
New Brand/Product Launch
Harris & Lewis Smoked Salmon
New Brand/Product Launch
Network Rail
Safety Video
Network Rail
Safety Video
NHS Golden Jubilee
Hospital Website
NHS Golden Jubilee
Hospital Website
Thermo Fisher
Food and Beverage
Thermo Fisher
Food and Beverage
Galaxy Transport
Corporate identity, marketing material and website
Galaxy Transport
Corporate identity, marketing material and website
Denholm
Annual Report
Denholm
Annual Report
Ocean Beauty, Seattle
Design of new packaging
Ocean Beauty, Seattle
Design of new packaging
Get in touch
Feel free to contact us about any project you have in mind or simply arrange a time to come in for a coffee and a chat about how we can help you.